Our Three Step Process
Anua Niacinamide 10% + TXA 4% Dark Spot Correcting Serum
Our Three Step Process
Anua Niacinamide 10% + TXA 4% Dark Spot Correcting Serum
Collab with Afiya Anua Niacinamide 10% + TXA 4% Dark Spot Correcting Serum: A watery serum enriched with 10% Niacinamide and 4% Tranexamic Acid to target at stubborn dark spots and hyperpigmentation by helping to reduce discoloration.
We partnered with Afiya Ndlovu, a respected skincare micro-influencer known for honest product trials on deeper skin tones.
She created a 30-second Reel demonstrating her morning routine with the Light On Serum, featuring:
A clear application process showing the serum’s watery texture
Commentary on how it absorbed quickly without leaving a sticky film
“This serum is light but mighty. With niacinamide and arbutin, my skin’s brighter but not irritated. And y’all know I don’t gatekeep!”
Content Highlights
💧 Watery texture — easily absorbed, non-sticky
🌿 10% Niacinamide + 4% Tranexamic Acid — targets dark spots
🍀 2% Arbutin — limits melanin overproduction, evens tone
☀️ Afiya emphasized SPF use for daytime application, educating her audience
We partnered with Afiya Ndlovu, a respected skincare micro-influencer known for honest product trials on deeper skin tones.
She created a 30-second Reel demonstrating her morning routine with the Light On Serum, featuring:
A clear application process showing the serum’s watery texture
Commentary on how it absorbed quickly without leaving a sticky film
“This serum is light but mighty. With niacinamide and arbutin, my skin’s brighter but not irritated. And y’all know I don’t gatekeep!”
Content Highlights
💧 Watery texture — easily absorbed, non-sticky
🌿 10% Niacinamide + 4% Tranexamic Acid — targets dark spots
🍀 2% Arbutin — limits melanin overproduction, evens tone
☀️ Afiya emphasized SPF use for daytime application, educating her audience
Collab with Afiya Anua Niacinamide 10% + TXA 4% Dark Spot Correcting Serum: A watery serum enriched with 10% Niacinamide and 4% Tranexamic Acid to target at stubborn dark spots and hyperpigmentation by helping to reduce discoloration.
We partnered with Afiya Ndlovu, a respected skincare micro-influencer known for honest product trials on deeper skin tones.
She created a 30-second Reel demonstrating her morning routine with the Light On Serum, featuring:
A clear application process showing the serum’s watery texture
Commentary on how it absorbed quickly without leaving a sticky film
“This serum is light but mighty. With niacinamide and arbutin, my skin’s brighter but not irritated. And y’all know I don’t gatekeep!”
Content Highlights
💧 Watery texture — easily absorbed, non-sticky
🌿 10% Niacinamide + 4% Tranexamic Acid — targets dark spots
🍀 2% Arbutin — limits melanin overproduction, evens tone
☀️ Afiya emphasized SPF use for daytime application, educating her audience
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations